Analytics & User Behavior

4 articles

UTM Parameters Explained: How to Track Campaigns in GA4

Without tags, visits from email and messaging apps show up as unexplained direct traffic. UTM parameters fix that. Here is how to name them, build links and read the results in GA4.

Updated October 6, 202610 min read

SVStackVerdictLab

How to Set Up Google Search Console and Use Its Reports

SEO & Blogging ToolsTutorial

Tutorial

How to Set Up Google Search Console and Use Its Reports

Search Console is the only place to see which Google searches your site appears for. Here is how to verify a Domain property, submit your sitemap and turn the reports into fixes.

Updated October 7, 20269 min read

SVStackVerdictLab

How to Set Up Google Analytics 4: The Settings Most Sites Miss

SEO & Blogging ToolsTutorial

Tutorial

How to Set Up Google Analytics 4: The Settings Most Sites Miss

Installing the GA4 tag takes ten minutes. Four settings decide whether the data is useful a year later: retention, internal traffic, key events and Search Console. Here is the full setup.

Updated October 7, 202610 min read

SVStackVerdictLab

How to Set Up Google Tag Manager: Tags, Triggers and GA4

SEO & Blogging ToolsTutorial

Tutorial

How to Set Up Google Tag Manager: Tags, Triggers and GA4

Tag Manager lets you add and change tracking without editing your site. Here is how to install it, connect GA4, track form submissions and phone clicks, and keep the container tidy.

Updated October 8, 202610 min read