Technical SEO & Audits
9 articles
301 vs 302 Redirects: Which to Use and How to Set Them Up
A 301 says a page has moved for good. A 302 says it will be back. Pick the wrong one and the wrong address can sit in search results for months. Here is how to choose and set them up.
Schema Markup Explained: Structured Data That Actually Helps
Schema markup labels your content so search engines know what it is. Here is which types are worth adding, what Google stopped showing in 2023, and how to test your markup.
XML Sitemaps and Robots.txt Explained: What Google Uses
A sitemap lists the pages you want found. Robots.txt says what crawlers may request. Google ignores priority and changefreq, and robots.txt does not keep pages out of results. Here is what works.
Canonical Tags Explained: How to Handle Duplicate URLs
The same page often loads at several addresses. A canonical tag tells search engines which one is the main version. Here is how to write them and the mistakes to avoid.
Internal Linking: How to Connect Your Pages for Readers and SEO
Internal links help visitors find the next useful page and show search engines how your content fits together. Here is how to plan them, write anchor text and fix the gaps.
How to Fix 404 Errors and Broken Links (and Which to Ignore)
Most 404s are harmless. The ones worth fixing are broken internal links, missing pages with outside links and old pages that still get visits. Here is how to find and fix them.
How to Write Title Tags and Meta Descriptions That Get Clicks
Your title and description decide whether people click your result. Here is how Google uses them, why it rewrites some titles, and formulas with before and after examples.
E-E-A-T Explained: How to Show Experience, Expertise and Trust
Google says trust is the most important part of E-E-A-T, and that E-E-A-T is not a single ranking factor. Here is what each part means and how to show it on a real site.
Hreflang Explained: How to Target Languages and Countries
Hreflang tells Google which language or country version of a page to show each searcher. Here is how to write it correctly, choose a URL structure and avoid the errors that void it.